The Business of Woo
We're launching a new mentoring program to help you bring your whole self to your work-- and actually make it work for you!
Yah, I wasn’t going to launch this just yet but, as they say, “We make plans and God laughs.”
For about a year I’ve been noodling on how to break out the “business end” of the Spiritual Transformation Coaching work I do and offer it as a standalone service to various Woo-based entrepreneurs (and the entrepreneurial-curious). To be totally transparent, I wasn’t planning on launching this as a service for many more months, but demand has officially succeed supply.
Why? Well, because there’s a huge need for someone to just shoot straight with Woo-based entrepreneurs in a noisy, saturated and commoditized marketplace. The New Age “industry” is growing, and with it the amount of legitimate competition and con artists, hustlers, grifters, cult-y personalities and toxically-positive, misguided crystal hippy ladies.
Many influencers and spiritual hustlers perpetrate outdated myths, often offering downright irresponsible business advice to practitioners— all, of course, while hoping to steer entrepreneurs into their own, exploitative multi-level marketing organizations or get them signed up for their next $10-15K per person “spiritual business retreat”.
I wish I was making that last bit up, but I’m not.
Add to this the accelerating rate of change and churn within the worlds of economics, business, and technology, and launching a soul-inspired business can seem like an incendiary cocktail of pure fuckery that leaves folks asking, “Why even bother?”
Well, the answer is because the world will benefit from your unique gifts— and you’ll benefit from stepping into your soul’s mission.
Besides, launching a Woo-based business doesn’t need to be this disorienting or intimidating or complicated.
In fact, it can be pretty straightforward.
Who is this program for?
TOTEM’s Business of Woo Mentoring Program is designed to demystify the business basics of launching (or shifting) a spiritual or soul-aligned business, making it ideal for anyone wanting to launch a side hustle, start a full-time business, or make adjustments to their current business model:
Have you received your Reiki certifications but are unsure of how to put them to use by providing energy work services to actual clients?
Are you an herbalist, aromatherapist or Ayurvedic practitioner seeking to understand how to create a business, serve clients, and actually get paid for your services?
Are you a psychic, medium, or tarot card reader that wants to create a captivating brand and go-to-market strategy to launch your own spiritual business?
Have you launched your business but are struggling to balance staying busy and making a profit with your own self-care?
Are you curious about new strategies, tools or technologies that could help your business grow in fun and engaging ways?
Do you want to learn about what goes into creating and publishing a tarot or oracle deck or Woo-themed book?
Have you been contemplating creating your own Etsy shop? Starting your own podcast?
The Business of Woo Mentoring Program is here to help.
About me and TOTEM
Not only am I the owner of TOTEM Readings, a 14-year-old spiritual practice that has served thousands of clients around the world, but I also have a 20+ year corporate background across Marketing, Business Development, Innovation, Product Development and Global Strategy.
I also still freelance write and consult for a myriad of global corporations, start-ups and nonprofits across industry and geography, working to distill complex topics into engaging, snackable and persuasive messaging. I’ve written eBooks, white papers, ghost-blogged on behalf of CEOs, and have even built investor and shareholder decks designed to help raise capital.
This unique convergence of background and skill—as well as having helped to incubate and launch many Woo-based businesses from TOTEM’s Spiritual Transformation Coaching Program—offers Business of Woo clients the lessons learned and best practices gained from actual, real deal, lived experience.
Overall, my transition to full-time Woo work from my time in corporate has been challenging, rewarding and eye-opening, and I’m ready to democratize what I’ve learned to help others navigate the confusing terrain— without stepping into the piles of shit along the way!
You can learn more about my education, work experience, and corporate recommendations on LinkedIn HERE.
What does the program include?
The Business of Woo Mentoring Program is designed to empower clients across a variety domains:
Ethics and boundaries
Brand and logo development
Securing trademarks and web domains
Operating agreements
Website creation and copywriting
Client service and quality control
Go-to-market strategies and value proposition development
Differentiation and competitive positioning
Pricing and business structure strategies
Social media and eminence-building plans
Networking and collaboration
Online and in-person workshops and classes
Energetic hygiene and self-care
Community-building and collaboration
Publishing and self-publishing
Podcasting and content creation
Risk mitigation and strategy
E-Commerce and consumer products
Thought capital creation
Grant application writing
The bottom line is that success looks different to different people, and because of this I’ve designed the mentoring program to be 100% individual, one-on-one work. One size does not fit all, so The Business of Woo Mentoring Program will focus on thoughtfully-tailored, focused solutions unique to every client.
I’m committed to helping you create a business—and a life—that aligns with your unique goals, all while harnessing the power of your inherent strengths. I’ve designed this program to be fully transparent, ethical, and most importantly additive. Clients can expect honesty, professionalism and pragmatism, all from someone that is invested in your success and your happiness.
What is the format?
One size fits all fits no one, and this program is designed to tailor solutions to your unique talents, needs, and markets.
TOTEM currently offers Business of Woo Mentoring Program in these specific formats:
Hourly coaching
One month up-level
Three-month intensive
Six-month transformation
We’ll be kicking off starting May 2024, so to learn more, get pricing information, or secure your spot, schedule a FREE Business of Woo mentoring consultation HERE.
Yes- we’re still doing Spiritual Transformation Coaching!
TOTEM Spiritual Transformation Coaching isn’t going anywhere, and we’re onboarding new clients in May and June 2024 for this program. If you’re interested in learning more and/or want to sign up, schedule a FREE consultation with me HERE anytime.
And we can still absolutely tackle bits and bobs of The Business of Woo in the broader Spiritual Transformation Coaching Program, right alongside deep dives into spiritual and psychic development.
The key difference is that The Business of Woo Mentoring Program is not going to address the deeper soul-level questions and queries and immersive experiences that the Spiritual Transformation Coaching Program does. Rather, Business of Woo will be 100% limited to the “business end” of things, offering a plug-and-play solution to those already clear on their mission and advanced in their spiritual practice.
You can learn more about our TOTEM Spiritual Transformation Coaching Program HERE— including testimonials provided by past coaching clients.
Because both programs are all individual, 1:1 work, space is limited— and registration is organized on a first-come, first-serve basis.
I’m stoked to collaborate with more of you on dynamic, game-changing projects, products, services and more— it’s incredibly humbling and inspiring— thank you all!
-Rachel